Beautyberry ‘American’

American Beautyberry

The Beautyberry ‘American’ (Callicarpa americana) is a striking native deciduous shrub valued for its vibrant clusters of glossy purple berries that appear in late summer and fall. These jewel-like berries line the arching branches, creating a spectacular seasonal display that persists well into winter, providing both visual appeal and food for birds and wildlife. In spring and early summer, small pinkish-lavender flowers bloom along the stems, offering subtle beauty before the berries develop.

Typically growing 3–6 feet tall and wide, the American Beautyberry thrives in full sun to partial shade and is well-suited for borders, woodland gardens, or naturalized areas. Its arching form and seasonal color make it an ideal choice for adding texture and movement to the landscape. Not only is this shrub ornamental, but it’s also beneficial to local ecosystems, supporting pollinators and providing berries for birds. Hardy, adaptable, and low-maintenance, the American Beautyberry brings year-round interest and native charm to any garden.

Care Instructions

Planting:
Choose a location with full sun to partial shade and well-draining soil. Dig a hole twice the width of the root ball and plant at soil level.

Watering:
Water regularly during the first year to establish roots. Once mature, it tolerates occasional dry periods.

Pruning:
Prune in late winter or early spring before new growth begins. Cut back to encourage fuller growth and better berry production.

Pest Control:
Generally pest-free but occasionally affected by aphids. Treat infestations with neem oil or insecticidal soap.

Soil Tips:
Prefers loamy, well-drained soil but adapts to sandy or clay types. Enrich with compost to enhance fertility and drainage.