Beautyberry ‘Early Amethyst’
Callicarpa dichotoma 'Early Amethyst' (Purple Beautyberry)The Beautyberry ‘Early Amethyst’ (Callicarpa dichotoma ‘Early Amethyst’) is a vibrant deciduous shrub that stands out for its early-ripening, brilliant purple berries. Blooming and fruiting several weeks earlier than other varieties, this cultivar offers extended color and ornamental appeal throughout late summer and fall. Its arching branches are adorned with clusters of tiny pinkish-lavender flowers in early summer, followed by glossy amethyst berries that last well into winter.
Reaching about 3–4 feet tall and wide, ‘Early Amethyst’ is ideal for garden borders, mixed shrub beds, or as a striking specimen plant. Its graceful form and colorful fruit attract pollinators and birds, making it both beautiful and ecologically beneficial. The lush green foliage turns golden in fall, adding another layer of seasonal interest. Adaptable and low-maintenance, this Beautyberry variety thrives in sunny to partially shaded locations and performs well in a range of soil types. Perfect for gardeners seeking long-lasting color and texture, ‘Early Amethyst’ delivers charm from spring through winter.
Care Instructions
Planting:
Choose a site with full sun to partial shade and well-draining soil. Dig a hole twice as wide as the root ball and plant at soil level.
Watering:
Water regularly during the first growing season. Once established, it tolerates short dry spells. Mulch to retain soil moisture.
Pruning:
Prune in late winter or early spring before new growth emerges to maintain shape and encourage berry production.
Pest Control:
Generally pest-free; occasionally, aphids may appear. Treat with neem oil or insecticidal soap if needed.
Soil Tips:
Prefers well-drained, loamy soil with moderate fertility. Add compost or organic matter to improve texture and drainage.
